Robert “Bob” Unanue, is an American businessman and former chief executive officer of the largest Hispanic owned food company in the United States, Goya Foods. He was born on March 24, 1954 in Wyckoff, New Jersey, to be the third generation of the Unanue family that established Goya Foods in 1936. Under his tenure, the company diversified its product lines and consolidated its presence in the U.S. food market. He was dismissed from his role as CEO in 2025 after a controversial decision taken by the Board of Directors that resulted in a legal battle. This article will provide complete information about Robert Unanue.
Who is Robert Unanue?

Robert Unanue is an American entrepreneur and former CEO of Goya Foods. He started working in the family business at an early age, and took on various managerial roles before assuming the CEO role in 2004. During his tenure, Goya Foods grew by a tremendous amount and began to sell in North America and in international markets. He is also recognized for his business activities and for his public statements on social and political issues that garnered national attention and for his support of charitable activities through Goya Gives.
| Aspect | Details |
| Full Name | Robert “Bob” Unanue |
| Nickname | Bob |
| Profession | Businessman, Former CEO of Goya Foods |
| Date of Birth | March 24, 1954 |
| Age (2026) | 72 Years |
| Birthplace | Wyckoff, New Jersey, USA |
| Hometown | New Jersey, USA |
| Nationality | American |
| Religion | Roman Catholic |
| Zodiac Sign | Aries |
| Marital Status | Married |
| Children | Three Daughters (Reported) |
Robert Unanue Age
Robert Unanue was born on 24 March, 1954. As of 2026 he is 72 years old. His zodiac sign is Aries.
Robert Unanue Height, Weight & Physical Appearance
Robert Unanue, the president and CEO of Goya Foods, stands approximately 6 feet (1.82 meters) tall and weighs around 91 kilograms (200 lbs). He has distinctive facial features and is often seen sporting a goatee beard. In terms of style, Unanue frequently appears in formal business attire, including tailored suits, reflecting his professional role as a business executive.
Family Background
Robert Unanue is part of the esteemed Unanue family, who established Goya Foods. The company was founded by his grandfather, Prudencio Unanue Ortiz, in 1936 when he came to the United States from Spain. His father, Anthony Unanue, too had played a significant role in the development of the company.
Robert’s family was business-oriented, and there was a long line of success in the Goya family. He is married and he has three daughters. His family have remained very much involved in the business but have had a few differences of opinion that have gone public.
Educational Qualifications
Robert “Bob” Unanue, the long-time business executive and former CEO of Goya Foods, graduated from Merrimack College with a Bachelor’s degree in Accounting, although some sources alternatively cite his field of study as Business Management. He earned his undergraduate degree from Merrimack College, an institution located near Boston, Massachusetts. During the 1970s, Unanue also enrolled at the University of Seville in Spain while assisting with his family’s olive oil production business. During his time in Spain, he became fluent in Spanish and gained valuable experience in the family business. In recognition of his business leadership and contributions to the community, Unanue later received honorary doctoral degrees from New Jersey City University, formerly known as Jersey City University, and Bloomfield College.
Robert Unanue Wife
Robert Unanue is married to Muriel Fitzpatrick. The couple tied the knot in August 1978. Together, they have raised six children, who represent the fourth generation of the prominent Unanue family. Their family has grown significantly over the decades to include 14 grandchildren. As the leaders of Goya Foods, the largest Hispanic-owned food company in the United States, the family maintains a tight-knit structure. They actively participate in both the day-to-day corporate operations and various large-scale philanthropic initiatives across the country.
Robert Unanue Career

From an early age Robert started working for Goya foods in production, warehouse facilities then advanced as a manager. After that he became supervisor with the same company in Puerto Rico/Florida where he gained knowledge about different ways the company needs to be operated. In 2004, Robert Unanue took the lead Goya Foods as CEO. Under his leadership the company built several manufacturing facilities, grew its product range and grew into the leading Hispanic food company in the United States.
In the Goya times Goya also grew its international market. On top of that, Robert is recognized as a leading figure in business development, charitable project efforts, food donations through the Goya Gives program and emergency disaster-relief initiatives and community services.
| Year | Highlight |
| 1970s | Joined Goya Foods operations |
| 1980s | Managed Goya’s Puerto Rico division |
| 2004 | Appointed CEO of Goya Foods |
| 2020 | Gained national attention for public comments |
| 2025 | Stepped down as CEO |
| 2026 | Continued business and legal engagements |
Robert Unanue Net Worth
Robert Unanue (Bob Unanue), the former CEO of Goya Foods Inc. does not have an official net worth. However, Robert is part of the larger Unanue family that has an estimated net worth of $1.1 billion and comes primarily from the ownership of the private family company. Robert’s net worth comes primarily from Goya Foods which is the largest Hispanic-owned food company in the United States. The company brings in around $1.5 billion a year in sales. Since it is privately owned, Robert owns a small percentage of the company. Sources say he owns less than 5% of the company.
This means his personal net worth is only a small percentage of the overall $1.1 billion fortune as well as the companies valuation. He has gone on record to say that high sales for the corporation do not equal high liquid wealth because a lot of the money is reinvested back into the private company.
Social Media Presence
Robert Unanue has a minimal public social media presence. His previous communications have been in business, press and company announcements and not via personal social media.
Conclusion
The company Goya Foods has grown into one of the nation’s leading Hispanic-owned food businesses, largely as a result of the efforts of Robert Unanue. His career has spanned from warehousing in the company as a child to the role of CEO for more than 20 years, clearly demonstrating his commitment to the family business. Despite his departure in 2025 due to legal issues, his impact on Goya’s development and the food scene in the United States is still being felt. To this day, he remains one of the iconic names in the annals of Hispanic entrepreneurship as of 2026.
Frequently Asked Questions (FAQs)
A1. Robert Unanue is an American businessman and former CEO of Goya Foods.
A2. He is 72 years old as of 2026.
A3. In February 2025, his role as CEO came to an end after the company’s board made the decision, sparking legal wrangles.
